Understanding the market and connecting with customers
Engaging effectively with the market to drive new and sustainable business, while developing profitable longer-term relationships, requires an intimate knowledge of customers and their priorities. We have pulled together materials in this section to help as you look to optimise your go-to-market plans and activities.
Our Content:
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
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It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
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An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
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But is that really Artificial Intelligence?
CIOs speak out on the validity of vendor AI claims[...]
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Just because it’s innovative, doesn’t make it good!
One of my hobbyhorses at the moment is how words and adjectives that ought to[...]
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Are tech vendors pulling their weight on fixing fragmented IT?
Many organisations have silo’d data and fragmented IT systems, but[...]
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VMware’s breadth and depth impresses, but is it still a safe bet?
At the recent VMware Explore conference in Barcelona[...]
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IT investment reality check
5 things every technology marketing person needs to know about IT budgeting and decision-making[...]
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What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
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HP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly[...]
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Got a strong story to tell? Don’t settle for a place in the chorus
Have you lost your voice? Or is the market just not hearing you?[...]
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Is it a Suite, Package, Bundle or Platform?
People have been selling collections of products and tools for centuries, and with the advent[...]
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Where vendors too often go wrong: SMBs need enterprise-grade IT too
For far too long now, many vendors seem to have assumed that the IT requirements[...]
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EDSFF: a new standard for enterprise SSDs
Bringing NMVe up to date with the needs of the data center[...]
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Remember when cloud was going to kill the IT channel?
Throwback Thursday: taking a regular stroll in the Freeform Dynamics archives. [...]
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Why I’m uneasy about the Salesforce Slack acquisition
Analyst Opinion: Most coverage on the Salesforce acquisition of Slack has focused on the industry[...]
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Seeking storage flexibility, scalability and automation
Can Software Defined Storage provide some answers?[...]
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It is time to reconsider Server Based Storage
What you thought you knew about storage has changed[...]
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Key factors in the network security buying decision
How – and why – network security professionals select solutions and suppliers[...]
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Optimizing the software supplier and customer relationship
Insights and lessons from the sharp-end[...]
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Content priorities in the IT decision cycle
Optimising your digital asset portfolio for maximum impact[...]
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Disrupting workforce stereotypes through digital transformation
The workplace has always been the visible face of change, shifting between evolution and revolution[...]
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How will Apple increase its market relevance in 2018?
Belief systems have a time and place[...]
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The politics and practicalities of IT procurement
Is cloud becoming a strategic disrupter?[...]
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Socitm 2017 Annual Conference
Public sector IT practitioners snatch a few hours to think, listen and learn[...]
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Six key questions to ask before buying storage
Don’t let a pushy sales rep trap you into an unwise purchase[...]
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How can you discuss storage with business people without losing their attention?
Thankfully, the days when IT was seen simply as an unwelcome but necessary cost are[...]
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The trouble with business executives…
When IT teams and their colleagues within the business get along, life is good for[...]
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IT pros speak about frustration with AFA vendors
As part of a recent survey we asked a panel of IT professionals to give[...]
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IT Decision-Making in the Digital Age
Making the right technology investments in today’s fast moving digital age can mean the difference[...]
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A peek behind the AI bandwagon
When an important topic or trend gives rise to a marketing and media bandwagon, any[...]
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Managed Services in the Data Centre
From stability to agility Data centres have been around a long time during which various[...]
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AMZN, AAPL, GOOGL, FB, and MSFT
With a combined market capitalization of $2.3 trillion, Amazon, Apple, Google, Facebook, and Microsoft hold[...]
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Timeless principles of selling
When I first moved into software sales about 25 years ago, my then boss gave[...]
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A higher impact approach to IT investment
In a nutshell You may have doubts about the value for money or level of[...]
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The dangers of digital smokescreens
A recent global study (1,442 senior respondents) revealed that those reporting particularly good returns from[...]
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The telecom transformation journey
The services offered by telecom companies provide some of the best examples of digital customer[...]
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If you think DevOps is BS, you may be a victim of bandwagon marketing
I’ve been coming across more DevOps naysayers and sceptics recently. Whether online or face-to-face, I[...]
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Stressed Networks Create a Channel Opportunity
No one needs telling that the pressure on their network infrastructure is growing. In fact[...]
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Justifying end user computing investments
In a nutshell Device proliferation and loss of control over at least some end user[...]
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Industry analysts and the IT decision cycle
By Dale Vile Industry analysts provide information, insights and guidance to help technology buyers and[...]
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Taming the procurement elephant
The cost of supplying IT services inside businesses has never been more visible with considerable[...]
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