Understanding the market and connecting with customers
Engaging effectively with the market to drive new and sustainable business, while developing profitable longer-term relationships, requires an intimate knowledge of customers and their priorities. We have pulled together materials in this section to help as you look to optimise your go-to-market plans and activities.
Our Content:
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
View MoreIt’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
View MoreAn AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
View MoreBut is that really Artificial Intelligence?
CIOs speak out on the validity of vendor AI claims[...]
View MoreJust because it’s innovative, doesn’t make it good!
One of my hobbyhorses at the moment is how words and adjectives that ought to[...]
View MoreAre tech vendors pulling their weight on fixing fragmented IT?
Many organisations have silo’d data and fragmented IT systems, but[...]
View MoreVMware’s breadth and depth impresses, but is it still a safe bet?
At the recent VMware Explore conference in Barcelona[...]
View MoreIT investment reality check
5 things every technology marketing person needs to know about IT budgeting and decision-making[...]
View MoreWhat’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
View MoreHP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly[...]
View MoreGot a strong story to tell? Don’t settle for a place in the chorus
Have you lost your voice? Or is the market just not hearing you?[...]
View MoreIs it a Suite, Package, Bundle or Platform?
People have been selling collections of products and tools for centuries, and with the advent[...]
View MoreWhere vendors too often go wrong: SMBs need enterprise-grade IT too
For far too long now, many vendors seem to have assumed that the IT requirements[...]
View MoreEDSFF: a new standard for enterprise SSDs
Bringing NMVe up to date with the needs of the data center[...]
View MoreRemember when cloud was going to kill the IT channel?
Throwback Thursday: taking a regular stroll in the Freeform Dynamics archives. [...]
View MoreWhy I’m uneasy about the Salesforce Slack acquisition
Analyst Opinion: Most coverage on the Salesforce acquisition of Slack has focused on the industry[...]
View MoreSeeking storage flexibility, scalability and automation
Can Software Defined Storage provide some answers?[...]
View MoreIt is time to reconsider Server Based Storage
What you thought you knew about storage has changed[...]
View MoreKey factors in the network security buying decision
How – and why – network security professionals select solutions and suppliers[...]
View MoreOptimizing the software supplier and customer relationship
Insights and lessons from the sharp-end[...]
View MoreContent priorities in the IT decision cycle
Optimising your digital asset portfolio for maximum impact[...]
View MoreDisrupting workforce stereotypes through digital transformation
The workplace has always been the visible face of change, shifting between evolution and revolution[...]
View MoreHow will Apple increase its market relevance in 2018?
Belief systems have a time and place[...]
View MoreThe politics and practicalities of IT procurement
Is cloud becoming a strategic disrupter?[...]
View MoreSocitm 2017 Annual Conference
Public sector IT practitioners snatch a few hours to think, listen and learn[...]
View MoreSix key questions to ask before buying storage
Don’t let a pushy sales rep trap you into an unwise purchase[...]
View MoreHow can you discuss storage with business people without losing their attention?
Thankfully, the days when IT was seen simply as an unwelcome but necessary cost are[...]
View MoreThe trouble with business executives…
When IT teams and their colleagues within the business get along, life is good for[...]
View MoreIT pros speak about frustration with AFA vendors
As part of a recent survey we asked a panel of IT professionals to give[...]
View MoreIT Decision-Making in the Digital Age
Making the right technology investments in today’s fast moving digital age can mean the difference[...]
View MoreA peek behind the AI bandwagon
When an important topic or trend gives rise to a marketing and media bandwagon, any[...]
View MoreManaged Services in the Data Centre
From stability to agility Data centres have been around a long time during which various[...]
View MoreAMZN, AAPL, GOOGL, FB, and MSFT
With a combined market capitalization of $2.3 trillion, Amazon, Apple, Google, Facebook, and Microsoft hold[...]
View MoreTimeless principles of selling
When I first moved into software sales about 25 years ago, my then boss gave[...]
View MoreA higher impact approach to IT investment
In a nutshell You may have doubts about the value for money or level of[...]
View MoreThe dangers of digital smokescreens
A recent global study (1,442 senior respondents) revealed that those reporting particularly good returns from[...]
View MoreThe telecom transformation journey
The services offered by telecom companies provide some of the best examples of digital customer[...]
View MoreIf you think DevOps is BS, you may be a victim of bandwagon marketing
I’ve been coming across more DevOps naysayers and sceptics recently. Whether online or face-to-face, I[...]
View MoreStressed Networks Create a Channel Opportunity
No one needs telling that the pressure on their network infrastructure is growing. In fact[...]
View MoreJustifying end user computing investments
In a nutshell Device proliferation and loss of control over at least some end user[...]
View MoreIndustry analysts and the IT decision cycle
By Dale Vile Industry analysts provide information, insights and guidance to help technology buyers and[...]
View MoreTaming the procurement elephant
The cost of supplying IT services inside businesses has never been more visible with considerable[...]
View More