Helping to plug the time and expertise availability gap
Compelling content is critical to get the best engagement and ROI from your PR and marketing campaigns. Credible and actionable assets are also invaluable in the field to help accelerate the sales process in the field. But as a marketing professional, you might sometimes struggle to secure the time of your internal experts to shape and author the assets you need. Your agency partners, meanwhile, might be great at production and execution, but can only go so far when creating specialist materials. This is where we come in with a range of content, research and sponsorship offerings driven by experienced industry analysts with deep market insights.
Market Research Services
With Freeform Dynamics’ market research services, you get the best of both worlds. Everything is driven by experienced industry analysts with a deep understanding of the IT landscape and technology buyers. This ensures the end content will resonate and deliver good ROI on your research investment. At the same time, you are in charge and control all output, so you can brand it, reuse it and repurpose it as you wish.
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Expert Ghostwriting Services
Commissioning written content is a minefield. Make the wrong decision and you can end up spending a lot of time hand-holding and going back-and-forth on edits and revisions. Even then you might not get what you need. Against this background, you can think of our industry analysts as a ‘safe pair of hands’. We make the process painless, and our discrete approach means you can attribute content to any of your people.
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Sponsored Analyst Content
An independent analyst voice can lend weight and credibility to your message or proposition. From thought leadership or advisory material, through buyer’s guides or positioning documents, to full market studies, much of our independent content is open to sponsorship. As part of this, we are also happy to consider commissioned work if you come with an idea that addresses a clear market need.
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