Freeform Dynamics is an Industry Analyst firm. We focus on helping IT Suppliers engage in ways that serve customers’ interests as well as their own. We strongly believe this is key to both short-term success and the development of genuine win-win relationships over the longer term.
How can we help?
“Research and insights to help bridge the gap between technology buyers and sellers”.
Become A ClientLatest published content
Beyond the proprietary work we do for specific clients, we publish a steady stream of content that you are free to read and download. The following is a list of the latest reports, articles and posts from our analyst team.
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
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The global information access opportunity
Making a business case for investment in modern file data management[...]
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Getting real about IT sustainability
From good intentions to tangible results through smart systems selection[...]
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Have you made the right platform choices to minimise risk?
Critical systems have to run and run…[...]
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The IT Transformation Imperative
Driving meaningful change to make tangible difference[...]
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Don’t let your smart software suffer from poor platform choices
Mismatched AI and analytics can be massively inefficient[...]
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To maximise potential, mainframers must reach out and engage
The team here has always had immense respect for the mainframe community[...]
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Does application modernisation mean what you think it means?
Most people in IT probably think they know what application modernisation is[...]
View MoreMore things to explore
CORE INFRASTRUCTURE & SERVICES
Core Infrastructure & Services
Getting real about IT sustainability
From good intentions to tangible results through smart systems selection[...]
Have you made the right platform choices to minimise risk?
Critical systems have to run and run…[...]
The IT Transformation Imperative
Driving meaningful change to make tangible difference[...]
Don’t let your smart software suffer from poor platform choices
Mismatched AI and analytics can be massively inefficient[...]
DIGITAL TRANSFORMATION
Digital Transformation
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
The global information access opportunity
Making a business case for investment in modern file data management[...]
The IT Transformation Imperative
Driving meaningful change to make tangible difference[...]
Don’t let your smart software suffer from poor platform choices
Mismatched AI and analytics can be massively inefficient[...]
END USER COMPUTING
End User Computing
The modern SD-WAN advantage
Even if you run an SD-WAN today, it’s time to check what’s new[...]
What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
HP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly[...]
The Post-Pandemic CIO
Views on leadership, communication and engagement[...]
DATA & INFORMATION MANAGEMENT
Data & Information Management
The global information access opportunity
Making a business case for investment in modern file data management[...]
Does application modernisation mean what you think it means?
Most people in IT probably think they know what application modernisation is[...]
Frustrated with your company’s cloud obsession?
What goes around, comes around[...]
Singing the key management blues
We need cryptographic keys, but who is going to manage them?[...]
INTELLIGENT SYSTEMS
Intelligent Systems
Don’t let your smart software suffer from poor platform choices
Mismatched AI and analytics can be massively inefficient[...]
Striking a balance between risk and innovation: Lessons from an autonomous ship
Back story to a different kind of voyage[...]
The Agile Intelligent Enterprise: Making the Business Case for SAP S/4HANA
Clever Planning for a Successful Migration[...]
The role of machine learning and automation in storage
Drivers, perceptions, readiness and practicalities[...]
IT RISK ASSESSMENT
IT Risk Assessment
Getting real about IT sustainability
From good intentions to tangible results through smart systems selection[...]
Have you made the right platform choices to minimise risk?
Critical systems have to run and run…[...]
S/4HANA without compromise
A modern ERP architecture needs a powerful and future-proof platform[...]
Digital identity and opening up the smartwallet
When an 80 year-old relative asks you how she can use her phone to both[...]
IT STRATEGY & PLANNING
IT Strategy & Planning
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
The global information access opportunity
Making a business case for investment in modern file data management[...]
Getting real about IT sustainability
From good intentions to tangible results through smart systems selection[...]
Have you made the right platform choices to minimise risk?
Critical systems have to run and run…[...]
SOFTWARE DELIVERY
Software Delivery
To maximise potential, mainframers must reach out and engage
The team here has always had immense respect for the mainframe community[...]
Does application modernisation mean what you think it means?
Most people in IT probably think they know what application modernisation is[...]
Kubernetes and the open-source maintainer question
While much of October's KubeCon-CloudNativeCon North America[...]
Supporting the needs of highly unpredictable workloads
It’s all about flexibility, scalability and cost effectiveness[...]
INTERNET OF THINGS
Internet of Things
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
Digital identity and opening up the smartwallet
When an 80 year-old relative asks you how she can use her phone to both[...]
Manufacturers in a world of constant change
Why ERP modernization could yield the ESG and Industry 4.0 synergies that you need[...]
What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
FOR VENDORS AND SERVICE PROVIDERS
For Vendors and Service Providers
VMware’s breadth and depth impresses, but is it still a safe bet?
At the recent VMware Explore conference in Barcelona[...]
What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
HP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly[...]
Got a strong story to tell? Don’t settle for a place in the chorus
Have you lost your voice? Or is the market just not hearing you?[...]
FREEFORM COMMENT
Freeform Comment
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
To maximise potential, mainframers must reach out and engage
The team here has always had immense respect for the mainframe community[...]
Does application modernisation mean what you think it means?
Most people in IT probably think they know what application modernisation is[...]
Kubernetes and the open-source maintainer question
While much of October's KubeCon-CloudNativeCon North America[...]