Freeform Dynamics is an Industry Analyst firm. We focus on helping IT Suppliers engage in ways that serve customers’ interests as well as their own. We strongly believe this is key to both short-term success and the development of genuine win-win relationships over the longer term. 

How can we help?

Learn More
Learn More
Learn More

“Research and insights to help bridge the gap between technology buyers and sellers”.

Become A Client

Latest published content

Beyond the proprietary work we do for specific clients, we publish a steady stream of content that you are free to read and download. The following is a list of the latest reports, articles and posts from our analyst team.

Goodbye Bryan – Rest in Peace

It is with great sadness that we announce the passing of our friend and colleague,[...]

View More
It’s Time to Raise the Bar on Observability

Observability has come a long way in the last 30 years

View More
The politics and practicalities of sustainable IT

A senior leadership perspective

View More
Making supplier management work better

68 IT leaders provide their insights

View More
Optimising your supplier base for 2024

    Other infographics in this series are Making supplier management work better and Getting[...]

View More
Getting the most from your key suppliers

    Other infographics in this series are Making supplier management work and Optimising your[...]

View More
The Evolving Role of Converged Infrastructure in Modern IT

Where does CI fit in a world of hybrid cloud?

View More
Can contributing to open source get you a job?

Could voluntary work on open source projects be a stepping stone to employment?

View More

More things to explore

Core Infrastructure & Services

It’s Time to Raise the Bar on Observability

Observability has come a long way in the last 30 years

The Evolving Role of Converged Infrastructure in Modern IT

Where does CI fit in a world of hybrid cloud?

Tape is back on the main menu

The news that another of the big players in global file systems, Hammerspace, has integrated[...]

Evaluating the Potential of Hyper-Converged Storage

What to consider when planning for modern IT and the hybrid cloud era

Digital Transformation

Why laptops and other edge devices are being AI-enabled

Why do we need dedicated AI engines in laptops, and especially in the ultrathin laptops[...]

Custom chatbots and model gardens: putting Private AI to work

Part 2: More to think about It’s essential to decide where to run your Private[...]

Understanding the rise and role of Private AI

Part 1: AI hype vs fear and doubt The leakage of proprietary IP and other[...]

Can steel fences halt the march of cyber?

Cyber: for some, it’s a prefix that conjures up images of Dr Who’s silvery cyborg[...]

End User Computing

Why laptops and other edge devices are being AI-enabled

Why do we need dedicated AI engines in laptops, and especially in the ultrathin laptops[...]

Why Intel has joined the race for the AI-enabled laptop

A new AI battlefield is opening up, not among all the GPU ‘farms’ in data[...]

Can steel fences halt the march of cyber?

Cyber: for some, it’s a prefix that conjures up images of Dr Who’s silvery cyborg[...]

A CX perspective on the Contact Centre

Automation, AI and the transition to a new era

Data & Information Management

Tape is back on the main menu

The news that another of the big players in global file systems, Hammerspace, has integrated[...]

Evaluating the Potential of Hyper-Converged Storage

What to consider when planning for modern IT and the hybrid cloud era

A straightforward look at SAP master data automation

If you’re knee-deep in the world of SAP and data management, you almost certainly know[...]

Automation of SAP Master Data Management

Solving the dirty data dilemma and laying the foundations for continuous change and optimisation

Intelligent Systems

What does “Investment in Generative AI” actually mean?

I’ve found myself in a number of conversations recently where the discussion has turned to[...]

Why laptops and other edge devices are being AI-enabled

Why do we need dedicated AI engines in laptops, and especially in the ultrathin laptops[...]

Why Intel has joined the race for the AI-enabled laptop

A new AI battlefield is opening up, not among all the GPU ‘farms’ in data[...]

Custom chatbots and model gardens: putting Private AI to work

Part 2: More to think about It’s essential to decide where to run your Private[...]

IT Risk Assessment

The politics and practicalities of sustainable IT

A senior leadership perspective

Tape is back on the main menu

The news that another of the big players in global file systems, Hammerspace, has integrated[...]

Can steel fences halt the march of cyber?

Cyber: for some, it’s a prefix that conjures up images of Dr Who’s silvery cyborg[...]

It’s time to look again at IT and Software Asset Management

In the realm of IT administration, it’s all too easy to get stuck in familiar[...]

IT Strategy & Planning

It’s Time to Raise the Bar on Observability

Observability has come a long way in the last 30 years

The politics and practicalities of sustainable IT

A senior leadership perspective

Making supplier management work better

68 IT leaders provide their insights

Optimising your supplier base for 2024

    Other infographics in this series are Making supplier management work better and Getting[...]

Software Delivery

Can contributing to open source get you a job?

Could voluntary work on open source projects be a stepping stone to employment?

Kubernetes as an enterprise multi-cloud enabler

Building out your environment to create a full lifecycle delivery platform

Tackling the software skills crunch

How IT leaders grow their software engineering resources

Just because it’s innovative, doesn’t make it good!

One of my hobbyhorses at the moment is how words and adjectives that ought to[...]

Internet of Things

Why Intel has joined the race for the AI-enabled laptop

A new AI battlefield is opening up, not among all the GPU ‘farms’ in data[...]

Automation of SAP Master Data Management

Solving the dirty data dilemma and laying the foundations for continuous change and optimisation

Dealing with the growing problem of edge and IoT sprawl

Amidst all the hype regarding the massive growth potential for IoT

Digital identity and opening up the smartwallet

When an 80 year-old relative asks you how she can use her phone to both[...]

For Vendors and Service Providers

Making supplier management work better

68 IT leaders provide their insights

Optimising your supplier base for 2024

    Other infographics in this series are Making supplier management work better and Getting[...]

Getting the most from your key suppliers

    Other infographics in this series are Making supplier management work and Optimising your[...]

Can contributing to open source get you a job?

Could voluntary work on open source projects be a stepping stone to employment?

Freeform Comment

Goodbye Bryan – Rest in Peace

It is with great sadness that we announce the passing of our friend and colleague,[...]

It’s Time to Raise the Bar on Observability

Observability has come a long way in the last 30 years

Can contributing to open source get you a job?

Could voluntary work on open source projects be a stepping stone to employment?

Tape is back on the main menu

The news that another of the big players in global file systems, Hammerspace, has integrated[...]