Freeform Dynamics is an Industry Analyst firm. We focus on helping IT Suppliers engage in ways that serve customers’ interests as well as their own. We strongly believe this is key to both short-term success and the development of genuine win-win relationships over the longer term.
How can we help?
“Research and insights to help bridge the gap between technology buyers and sellers”.
Become A ClientLatest published content
Beyond the proprietary work we do for specific clients, we publish a steady stream of content that you are free to read and download. The following is a list of the latest reports, articles and posts from our analyst team.
Automation of SAP Master Data Management
Solving the dirty data dilemma and laying the foundations for continuous change and optimisation[...]
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Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
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It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
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An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
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But is that really Artificial Intelligence?
CIOs speak out on the validity of vendor AI claims[...]
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Want to become a data-driven organisation? Start thinking differently about change management
Need a strong data strategy? Look for a CDO who’s a change manager and data[...]
View MoreMore things to explore
CORE INFRASTRUCTURE & SERVICES
Core Infrastructure & Services
The key to future IT success is a switch to managing services, not systems
For most of the history of commercial IT, system design has focused on meeting the[...]
Standardized solution implementation services
Shorten time-to-value, reduce costs and risks, and future-proof your investment[...]
IT Financial Management Revisited
Time for a smarter and more joined-up approach[...]
Getting real about IT sustainability
From good intentions to tangible results through smart systems selection[...]
DIGITAL TRANSFORMATION
Digital Transformation
Want to become a data-driven organisation? Start thinking differently about change management
Need a strong data strategy? Look for a CDO who’s a change manager and data[...]
The key to future IT success is a switch to managing services, not systems
For most of the history of commercial IT, system design has focused on meeting the[...]
IT Financial Management Revisited
Time for a smarter and more joined-up approach[...]
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
END USER COMPUTING
End User Computing
The modern SD-WAN advantage
Even if you run an SD-WAN today, it’s time to check what’s new[...]
What’s up with Google’s plan to supplant SMS and drive mobile e-commerce?
Ask most people what RCS stands for, and you’ll probably get a blank look.[...]
HP Inc’s Poly opportunity: look beyond devices and software to a real collaboration strategy
Could its takeover of workspace collaboration specialist Poly[...]
The Post-Pandemic CIO
Views on leadership, communication and engagement[...]
DATA & INFORMATION MANAGEMENT
Data & Information Management
Automation of SAP Master Data Management
Solving the dirty data dilemma and laying the foundations for continuous change and optimisation[...]
Want to become a data-driven organisation? Start thinking differently about change management
Need a strong data strategy? Look for a CDO who’s a change manager and data[...]
Are tech vendors pulling their weight on fixing fragmented IT?
Many organisations have silo’d data and fragmented IT systems, but[...]
The global information access opportunity
Making a business case for investment in modern file data management[...]
INTELLIGENT SYSTEMS
Intelligent Systems
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
But is that really Artificial Intelligence?
CIOs speak out on the validity of vendor AI claims[...]
Don’t let your smart software suffer from poor platform choices
Mismatched AI and analytics can be massively inefficient[...]
IT RISK ASSESSMENT
IT Risk Assessment
It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
Standardized solution implementation services
Shorten time-to-value, reduce costs and risks, and future-proof your investment[...]
Digital identity: the many images of you
More and more of the topics we deal with at Freeform Dynamics now also relate[...]
Trust: easy to lose, hard to recover
Here are just a few of the topics that my fellow Freeformers and I have[...]
IT STRATEGY & PLANNING
IT Strategy & Planning
Automation of SAP Master Data Management
Solving the dirty data dilemma and laying the foundations for continuous change and optimisation[...]
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
SOFTWARE DELIVERY
Software Delivery
Tackling the software skills crunch
How IT leaders grow their software engineering resources[...]
Just because it’s innovative, doesn’t make it good!
One of my hobbyhorses at the moment is how words and adjectives that ought to[...]
To maximise potential, mainframers must reach out and engage
The team here has always had immense respect for the mainframe community[...]
Does application modernisation mean what you think it means?
Most people in IT probably think they know what application modernisation is[...]
INTERNET OF THINGS
Internet of Things
Automation of SAP Master Data Management
Solving the dirty data dilemma and laying the foundations for continuous change and optimisation[...]
Dealing with the growing problem of edge and IoT sprawl
Amidst all the hype regarding the massive growth potential for IoT[...]
Digital identity and opening up the smartwallet
When an 80 year-old relative asks you how she can use her phone to both[...]
Manufacturers in a world of constant change
Why ERP modernization could yield the ESG and Industry 4.0 synergies that you need[...]
FOR VENDORS AND SERVICE PROVIDERS
For Vendors and Service Providers
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
FREEFORM COMMENT
Freeform Comment
Time to sound the alarm as AI hype catches fire
One of the most worrying things that’s coming out of recent research[...]
It’s time to look again at IT and Software Asset Management
In the realm of IT administration, it’s all too easy to get stuck in familiar[...]
An AI crash is coming: don’t let it drag you down
All the signs are there that an AI crash is coming: overinflated claims and dodgy[...]
Want to become a data-driven organisation? Start thinking differently about change management
Need a strong data strategy? Look for a CDO who’s a change manager and data[...]