Freeform Dynamics is an Industry Analyst firm. We focus on helping IT Suppliers engage in ways that serve customers’ interests as well as their own. We strongly believe this is key to both short-term success and the development of genuine win-win relationships over the longer term.
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“Research and insights to help bridge the gap between technology buyers and sellers”.
Become A ClientLatest published content
Beyond the proprietary work we do for specific clients, we publish a steady stream of content that you are free to read and download. The following is a list of the latest reports, articles and posts from our analyst team.
AI and analytics? Been there, done that
In a recent article, I covered a discussion I’d previously had with a company called[...]
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Enterprise AR redux: Will Apple succeed where Microsoft floundered?
When Scandit announced its integration with Apple’s Vision Pro mixed reality headset, I experienced a[...]
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Cloud Storage Revisited: What has the last decade taught us?
It is clear that cloud storage has become an important component of modern IT infrastructure.[...]
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Generative AI in analytics: Enhancing the user experience without overreach
As scepticism creeps more and more into the generative AI discussion, I’ve been trying to[...]
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Generative AI tooling: Is the user the weakest link?
One of the challenges I’ve had with generative AI is figuring out where the real[...]
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IT Sustainability: Passive vs Active Gains
In the 20 odd years that I’ve been following developments in ‘Green IT’, the industry[...]
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The convergence of OT and IT
Having worked in both operational technology (OT) and information technology (IT) environments for years, I’ve[...]
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Canon comes out of the closet on information management
When I received an invitation to attend another Canon industry analyst event, I was in[...]
View MoreMore things to explore
CORE INFRASTRUCTURE & SERVICES
Core Infrastructure & Services
Cloud Storage Revisited: What has the last decade taught us?
It is clear that cloud storage has become an important component of modern IT infrastructure.[...]
IT Sustainability: Passive vs Active Gains
In the 20 odd years that I’ve been following developments in ‘Green IT’, the industry[...]
The convergence of OT and IT
Having worked in both operational technology (OT) and information technology (IT) environments for years, I’ve[...]
Observability and Security: Thoughts on the Cisco-Splunk Acquisition
The tech world is now trying to work out exactly what the news of Cisco’s[...]
DIGITAL TRANSFORMATION
Digital Transformation
Canon comes out of the closet on information management
When I received an invitation to attend another Canon industry analyst event, I was in[...]
Breaking Free From Vendor Lock-in with Managed Services
As organisations become more intertwined with their key IT vendors, they may find themselves in[...]
The IT Sustainability Paradox
IT leaders today often find themselves grappling with a perplexing situation. On one hand, they[...]
Why laptops and other edge devices are being AI-enabled
Why do we need dedicated AI engines in laptops, and especially in the ultrathin laptops[...]
END USER COMPUTING
End User Computing
Enterprise AR redux: Will Apple succeed where Microsoft floundered?
When Scandit announced its integration with Apple’s Vision Pro mixed reality headset, I experienced a[...]
Generative AI in analytics: Enhancing the user experience without overreach
As scepticism creeps more and more into the generative AI discussion, I’ve been trying to[...]
Generative AI tooling: Is the user the weakest link?
One of the challenges I’ve had with generative AI is figuring out where the real[...]
IT transformation fatigue? Time to bust those big bang blues
As an industry analyst, you always want your questions answered openly, confidently and convincingly when[...]
DATA & INFORMATION MANAGEMENT
Data & Information Management
AI and analytics? Been there, done that
In a recent article, I covered a discussion I’d previously had with a company called[...]
Cloud Storage Revisited: What has the last decade taught us?
It is clear that cloud storage has become an important component of modern IT infrastructure.[...]
Canon comes out of the closet on information management
When I received an invitation to attend another Canon industry analyst event, I was in[...]
Observability and Security: Thoughts on the Cisco-Splunk Acquisition
The tech world is now trying to work out exactly what the news of Cisco’s[...]
INTELLIGENT SYSTEMS
Intelligent Systems
AI and analytics? Been there, done that
In a recent article, I covered a discussion I’d previously had with a company called[...]
Enterprise AR redux: Will Apple succeed where Microsoft floundered?
When Scandit announced its integration with Apple’s Vision Pro mixed reality headset, I experienced a[...]
Generative AI in analytics: Enhancing the user experience without overreach
As scepticism creeps more and more into the generative AI discussion, I’ve been trying to[...]
Generative AI tooling: Is the user the weakest link?
One of the challenges I’ve had with generative AI is figuring out where the real[...]
IT RISK ASSESSMENT
IT Risk Assessment
Mitigating AI Risks: 5 Essential Steps for Secure Adoption
Artificial intelligence (AI) and machine learning (ML) are finding their way into industries worldwide as[...]
Challenging the traditional boundaries between IAM and UEM
It’s always refreshing to engage with vendors who aren’t bound by the rigid category definitions[...]
Making IT sustainability more objective and actionable
I’ve heard a lot of pitches from technology companies on how they can help customers[...]
The politics and practicalities of sustainable IT
A senior leadership perspective
IT STRATEGY & PLANNING
IT Strategy & Planning
IT Sustainability: Passive vs Active Gains
In the 20 odd years that I’ve been following developments in ‘Green IT’, the industry[...]
Mainframe skills; time to flip the telescope around?
The more I learn about the world of mainframes, the more I find myself drawn[...]
Breaking Free From Vendor Lock-in with Managed Services
As organisations become more intertwined with their key IT vendors, they may find themselves in[...]
S/4HANA Migration: Is Selective Transformation the Answer?
The last big market survey carried out by Freeform Dynamics on SAP migration was completed[...]
SOFTWARE DELIVERY
Software Delivery
Mainframe skills; time to flip the telescope around?
The more I learn about the world of mainframes, the more I find myself drawn[...]
S/4HANA Migration: Is Selective Transformation the Answer?
The last big market survey carried out by Freeform Dynamics on SAP migration was completed[...]
From clipboards to smart data capture; how software-defined scanning is changing the game
When I first heard about ‘smart data capture’, I couldn’t help thinking back to a[...]
Taking the next step in mainframe observability
Despite their frequently less visible role, mainframes remain indispensable in supporting the critical operations of[...]
INTERNET OF THINGS
Internet of Things
The convergence of OT and IT
Having worked in both operational technology (OT) and information technology (IT) environments for years, I’ve[...]
From Barcode Scanning to Smart Data Capture
Time for a more intelligent approach
Beyond the Barcode: Smart Data Capture
The emerging business imperative for richer, smarter data collection
Why Intel has joined the race for the AI-enabled laptop
A new AI battlefield is opening up, not among all the GPU ‘farms’ in data[...]
FOR VENDORS AND SERVICE PROVIDERS
For Vendors and Service Providers
What are you doing to ensure your IT suppliers work for you?
Navigating the Complex IT Supplier Landscape in 2024 It is a truism that IT evolves[...]
Making supplier management work better
68 IT leaders provide their insights
Optimising your supplier base for 2024
Other infographics in this series are Making supplier management work better and Getting[...]
Getting the most from your key suppliers
Other infographics in this series are Making supplier management work and Optimising your[...]
FREEFORM COMMENT
Freeform Comment
AI and analytics? Been there, done that
In a recent article, I covered a discussion I’d previously had with a company called[...]
Enterprise AR redux: Will Apple succeed where Microsoft floundered?
When Scandit announced its integration with Apple’s Vision Pro mixed reality headset, I experienced a[...]
Cloud Storage Revisited: What has the last decade taught us?
It is clear that cloud storage has become an important component of modern IT infrastructure.[...]
Generative AI in analytics: Enhancing the user experience without overreach
As scepticism creeps more and more into the generative AI discussion, I’ve been trying to[...]