SOLUTION POSITIONING
Material to clarify and reinforce your proposition in a specific business context
Boost your launch or campaign with compelling independent content
Sponsoring analyst content is one of the best ways to unlock greater return on investment from your marketing spend. Leveraging the authority and impact of the independent analyst voice can help you position your solution more effectively with key buyers, enhance sales and marketing performance, and drive increased market visibility. All sponsored materials are co-branded. with an ‘About Sponsor’ section in the back.
SPONSORSHIP OPTIONS IN MOST DEMAND
Solutions in this category:
Buyer’s Guide
An authoritative summary of context, business case essentials
and key selection criteria designed to accelerate buying decisions.
Business Fit Paper
Starts out similar to a Buyers Guide but goes on to summarise how your solution addresses the business need and meets relevant selection criteria.
Solutions in this category:
Spotlight Feature Piece
A short, sharp feature-style article written to provoke thought on a single issue or idea. Suitable for publishing in PDF or HTML format.
Short Analyst Paper
A more structured ‘Inside Track’ analyst piece, designed to educate, orientate and motivate the target reader and stimulate action.
Solutions in this category:
Temperature Check Survey
A short, fast-turnaround survey to generate compelling headlines, storylines and stats, presented as a highly-visual research summary.
Full Market Study
A more in-depth survey targeted and scoped to your needs and designed to create a reusable set of assets for maximum reach and ROI.