By Tony Lock
Seldom in the history of IT have CIOs faced a marketing barrage of hype comparable to that which is currently to be found billowing around the term “cloud computing”. It appears as if every vendor with any product or solution to market is compelled to employ one of the terms “cloud”, “IaaS” (infrastructure as a service), “PaaS” (platform as a service) or plain, simple “SaaS” somewhere in the stories they promote.
With so much energy being expended marketing the term, it is worthwhile looking at what is actually happening in the real world……
Tony is an IT operations guru. As an ex-IT manager with an insatiable thirst for knowledge, his extensive vendor briefing agenda makes him one of the most well informed analysts in the industry, particularly on the diversity of solutions and approaches available to tackle key operational requirements. If you are a vendor talking about a new offering, be very careful about describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.