Content selected for
The following sample content has been assembled to help Komprise get a feel for some of the asset types recently discussed with Bryan Betts Tony Lock and Dale Vile. The items listed below are just the tip of the iceberg from a content perspective, so please feel free to explore our website more broadly, and/or contact Bryan, Tony, or Dale if you have any questions.
Structured and visually engaging short-form documents summarising key considerations when making a decision in a particular area. May be aimed at either IT or business buyers (decision-makers, influencers and stakeholders), with the language and perspective tuned to the target audience. Typically 3-4 pages.
Business Fit Papers
The ‘Business Fit’ formula takes the idea of a Buyer’s Guide on a step further. After outlining the business considerations, we walk through your specific product or service to illustrate how a modern solution can translate theory into reality, and put principles into practice. Typical length, 6-8 pages, including graphics.
Solution Positioning eBook
Similar to a Business Fit Paper, but more graphical and interactive, and presented in the sponsor’s livery (with full vendor branding). The first ‘guest section’ outlines business considerations using the analyst voice, but we switch to the vendor voice for the solution walk-through. Typically 8 pages of content.
Online Assessment Tools
Prospects often need to assess their current position to move forward with a decision. To enable this, we design an interactive scorecard to collect and analyse customer input and give relevant advice. We provide a full-function prototype that any developer can turn into an online engagement/lead-generation tool.