The first step in driving engagement is getting attention, and we offer a range of assets designed to help here. The typical purpose of this kind of material is to drive traffic back to landing pages and gated content, e.g. from social media, key pages on your website, etc.

Talking Points

Short, punchy, and thought-provoking pieces designed to educate, change buyer perspectives and/or raise awareness on a specific issue. Think of these as feature-length articles (typically 850-1,000 words) suitable for online publishing in HTML format, with the option of deploying them as downloadable PDFs.

Defining your SAP modernization journey

Quick wins on the road to S/4HANA

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Get going with Microsoft Azure Stack Hub

Accelerating adoption of hybrid cloud

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Consistency is key with hybrid cloud

Can Microsoft Azure Stack Hub negate your public cloud barriers?

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Often commissioned in conjunction with writing engagements or research studies, these provide a highly visual representation of key statistics, concepts, principles and/or actionable advice (PDF format, length varies).

Accelerating your journey to data maturity with S/4HANA Infographic

  Contributors: Dale Vile and Laura Rose

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The data-driven business – Infographic

The maturity perspective

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Hyper-converged has come of age Infographic

Modern infrastructure options are now integral to service delivery

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Analyst Blog Posts

These are highly opinionated pieces written in the voice of the analyst with an engaging peer-to-peer tone. Authored as a series of three linked pieces (500-700 words each, with embedded call-to-action links), these are designed to be hosted on your website or blog, or placed in the media to drive prospect engagement.

The real value of NVMe is end-to-end

Analyst Blog Although much is made of NVMe’s role as the modern successor to SAS[...]

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Are you ready for NVMe?

Analyst Blog IT has always been hit by marketing waves that speak of new systems[...]

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Storage Investment Woes

Analyst Blog

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