It’s hard to sell a solution if your target audience lacks the knowledge, insight or ambition to appreciate its value. Sometimes you need to open minds or change how people think. But thought leadership doesn’t have to be about grand ideas. Often what’s needed are new ways to look at everyday problems and opportunities.

Inside Track

A highly engaging and accessible short paper written in a peer-to-peer style. Can be designed to act as an introductory primer on an emerging concept, idea or technology, and/or to present a fresh way to look at something more familiar. Typically 1,500-2,000 words in length, with graphics as necessary.

Advisory Paper

A more explicit advisory document that goes a step further to help buyers crystallise their own specific requirements and plans. The aim is to accelerate the decision-making process and increase conversion rates through clear advice and calls to action. Typically 3,000-4,000 words in length, with graphics as necessary.