Founder and Operations Director
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Helen is a co-founder of Freeform Dynamics and as Operations Director is responsible for general management of the business on a day to day level, which includes all commercial, financial and legal matters, as well as research operations and delivery. As part of this, Helen manages the core project delivery team, oversees our project portfolio, and is ultimately responsible for quality and client satisfaction.
In addition to her higher level responsibilities, Helen is a specialist in primary research execution, and directly manages critical market and account profiling projects used by our major clients for planning and business optimisation purposes. Trust, integrity and the highest standards of quality are paramount when providing this kind of input to Tier 1 IT vendors, and Freeform Dynamics’ strong reputation in this space is largely down to Helen’s influence.
In terms of experience and expertise, Helen has a strong background in business administration and customer services, as well as market research. She has been involved in IT industry research and analysis since 2003, and co-founded Freeform Dynamics in 2005.