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The following content displays a selection of Business Fit Papers and eBooks that Freeform Dynamics have produced in collaboration with Fujitsu. The items listed below are just the tip of the iceberg in terms of this type of content, so please feel free to explore our website more broadly, and/or contact Tony Lock, or Dale Vile if you have any questions.
EXAMPLE BUSINESS FIT PAPERS
Business Fit papers provide an objective view of the relevance and value of your solution from a business perspective, using ‘vendor-neutral’ language throughout (the ‘voice of the analyst’) to enhance understanding of where and how your offering might fit into the buyer’s world.
While we explicitly talk through your product or service proposition, we don’t endorse or recommend your offering. We simply use it to illustrate what a real-world solution looks like. This is much more credible and effective than traditional paid-for analyst evaluations and endorsements.
Take a look at these examples and you’ll see what we mean.
EXAMPLE BUSINESS FIT ASSETS IN eBOOK FORMAT
The Business Fit approach can also be used to produce highly visual eBooks in the sponsor’s livery, e.g. if you look at the samples below, you’ll see they look and feel like Fujitsu branded collateral.
To make this format work, we mix the analyst and Fujitsu voices. The first part of the document is a ‘guest’ section in which Freeform Dynamics outlines the business context, key principles and what’s imperative when selecting solutions. The last part of the document then reads as Fujitsu outlining how it meets the need.
Rest assured, though, that Freeform Dynamics designs and authors the whole document to ensure that it flows naturally from end to end.