Workplace by Facebook is now generally available to any business or institution that wants to use it. Previously known as Facebook at Work, Workplace has been in customer beta for eighteen months and has attracted companies such as RBS, Yes Bank, Danone, Telekom Austria Group, Financial Times, Telenor, and Booking.com. Described by Facebook as “a communications platform that helps organizations collaborate and get more done”, the company now has to convince business and IT decision makers that this new offering is different and/or better than Jive, Yammer, Chatter, etc….
