CRM Promise and Practicality for the Smaller Business

by Dale Vile

The term Customer Relationship Management (CRM) may have its roots in the „big iron‟ enterprise systems space, but the underlying principles are relevant to businesses of all sizes, and with the right kind of solutions and approach, even the smallest of organisations can benefit………..

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Dale is a co-founder of Freeform Dynamics, and today runs the company. As part of this, he oversees the organisation’s industry coverage and research agenda, which tracks technology trends and developments, along with IT-related buying behaviour among mainstream enterprises, SMBs and public sector organisations.