SMBs are increasingly using cloud services, and want their local resellers and service providers to help them get the most from this technology shift.
Recent research from Freeform Dynamics and Symantec highlights why small and medium-sized businesses are increasingly using Cloud-based services. It also points to the very important role that SMBs want the channel to play.
Three industry experts come together at this Symantec hosted Round-table to discuss where, how and why SMBs start and continue to use cloud services, primarily Software as a Service; and talk about how Resellers can position themselves to take advantage of this technology shift and touch on the various ways Resellers can seize the opportunity cloud services present.
Hear from Stefan Gleisner – Regional Product Marketing Manager, Symantec Corp, Apay Obang-Oyway – General Manager Enterprise Software and Services Ingram Micro UK and Dale Vile – CEO & Research Director at Freeform Dynamics.
Dale is a co-founder of Freeform Dynamics, and today runs the company. As part of this, he oversees the organisation’s industry coverage and research agenda, which tracks technology trends and developments, along with IT-related buying behaviour among mainstream enterprises, SMBs and public sector organisations.