CRM Promise and Practicality for the Smaller Business
Blending the right approach with the right solutions
First published: January 2009
by Dale Vile
The term Customer Relationship Management (CRM) may have its roots in the „big iron‟ enterprise systems space, but the underlying principles are relevant to businesses of all sizes, and with the right kind of solutions and approach, even the smallest of organisations can benefit...........
DOWNLOAD FULL ARTICLE IN PDF VERSION
To download in Internet Explorer, right click this link and select ’Save Target As...’
To download in Firefox, right click this link and select ’Save Link As...’