Dale Vile, Research Director & CEO

Call: +44 (0) 7773 777995 Email: dale@freeformdynamics.com


Dale is a co-founder of the business, who today looks after Freeform Dynamics’ core primary research program. This tracks IT-related buying behaviour and the impact of technology investments among mainstream enterprises, SMBs and public sector organisations.

In addition to his comprehensive insight into how the IT industry hangs together overall, Dale has a strong and practical understanding of IT decision-making from both sides of the fence. During his 30 year career, he has worked in enterprise IT delivery with companies such as Heineken and Glaxo, and has held sales, channel management and international market development roles within major IT vendors such as SAP, Oracle, Sybase and Nortel Networks. He even spent a couple of years managing an IT reseller business for Admiral Software.

Dale has been involved in IT industry research since the year 2000 and has a strong reputation for original thinking and alternative perspectives on the latest technology trends and developments. He is a widely published author of books, reports and articles, and is an authoritative and provocative speaker.

Notable areas of expertise:

• IT strategy, planning and investment
• IT governance, delivery and management
• Market and channel development
• Primary research design and analysis
• Influence and decision-making
• High impact writing and speaking

Content published by Dale Vile

Page 1 of 66 pages of content from Dale Vile.

Taking Sales Performance to the Next Level

The role of effective enablement and operations

Inside Track published July 2016

Intelligent Systems in Action

The rise of the machines has already begun

Report/Paper published July 2016

Timeless principles of selling

What would a salesperson from the early 20th Century make of modern technology?

Column/Blog Post published June 2016

Agonising over cloud versus on-premise

Maybe it’s time to consider the third way

Inside Track published March 2016

A higher impact approach to IT investment

Some ideas to discuss with your IT team

Inside Track published March 2016

Enterprise Git in Perspective

Don’t let the tail wag the dog

Inside Track published March 2016

The dangers of digital smokescreens

When the front end makes promises the back end can’t keep

Column/Blog Post published March 2016

Pages 1 2 3 4 5 6 7 8 9 10 Next

Featured Content

Freeform Announcements

NEW TEAM MEMBER  
 
A big Freeform Dynamics welcome to Bryan Betts, who has just joined our research team as Principal Analyst. Bryan has 30 years of IT industry experience and will be covering various aspects of IT infrastructure, information management, mobile technology and open source software.  
 
Please see here, for more on Bryan’s background, expertise and interests.