Dale Vile, Research Director & CEO

Call: +44 (0) 7773 777995 Email: dale@freeformdynamics.com


Dale is a co-founder of the business, who today looks after Freeform Dynamics’ core primary research program. This tracks IT-related buying behaviour and the impact of technology investments among mainstream enterprises, SMBs and public sector organisations.

In addition to his comprehensive insight into how the IT industry hangs together overall, Dale has a strong and practical understanding of IT decision-making from both sides of the fence. During his 30 year career, he has worked in enterprise IT delivery with companies such as Heineken and Glaxo, and has held sales, channel management and international market development roles within major IT vendors such as SAP, Oracle, Sybase and Nortel Networks. He even spent a couple of years managing an IT reseller business for Admiral Software.

Dale has been involved in IT industry research since the year 2000 and has a strong reputation for original thinking and alternative perspectives on the latest technology trends and developments. He is a widely published author of books, reports and articles, and is an authoritative and provocative speaker.

Notable areas of expertise:

• IT strategy, planning and investment
• IT governance, delivery and management
• Market and channel development
• Primary research design and analysis
• Influence and decision-making
• High impact writing and speaking

Content published by Dale Vile

Page 1 of 66 pages of content from Dale Vile.

Agonising over cloud versus on-premise

Maybe it’s time to consider the third way

Inside Track published March 2016

A higher impact approach to IT investment

Some ideas to discuss with your IT team

Inside Track published March 2016

Enterprise Git in Perspective

Don’t let the tail wag the dog

Inside Track published March 2016

The dangers of digital smokescreens

When the front end makes promises the back end can’t keep

Column/Blog Post published March 2016

Cyber Security Ownership and Responsibility

A guide for senior business executives

Inside Track published March 2016

APIs and the Digital Enterprise

From operational efficiency to digital disruption

Report/Paper published March 2016

If you think DevOps is BS, you may be a victim of bandwagon marketing

Analyst Opinion

Column/Blog Post published February 2016

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