Dale Vile, Managing Director

Call: +44 (0) 7773 777995 Email: dale@freeformdynamics.com


Dale is a co-founder of Freeform Dynamics, and today runs the company. As part of this, he oversees the organisation’s industry coverage and research agenda, which tracks technology trends and developments, along with IT-related buying behaviour among mainstream enterprises, SMBs and public sector organisations.

In addition to his comprehensive insight into how the IT industry hangs together overall, Dale has a strong and practical understanding of IT decision-making from both sides of the fence. During his 30 year career, he has worked in enterprise IT delivery with companies such as Heineken and Glaxo, and has held sales, channel management and international market development roles within major IT vendors such as SAP, Oracle, Sybase and Nortel Networks. He even spent a couple of years managing an IT reseller business for Admiral Software.

Dale has been involved in IT industry research since the year 2000 and has a strong reputation for original thinking and alternative perspectives on the latest technology trends and developments. He is a widely published author of books, reports and articles, and is an authoritative and provocative speaker.

Notable areas of expertise:

• IT strategy, planning and investment
• IT governance, delivery and management
• Market and channel development
• Primary research design and analysis
• Influence and decision-making
• High impact writing and speaking

Content published by Dale Vile

Page 9 of 68 pages of content from Dale Vile.

Creating the Storage Advantage

Time for proactive modernisation?

Report/Paper published January 2015

Industry analysts and the IT decision cycle

Just how far do analyst firms and their insights reach across the market?

Column/Blog Post published January 2015

Inertia has its virtues, but change is happening

More of the same in 2015, but at an accelerating pace

Column/Blog Post published December 2014

Creating more harmony around end user computing

Compromise is not a dirty word

Inside Track published December 2014

Insurance through the Looking Glass

Customer-centric business in an increasingly digital world

Rethinking desktop delivery

Time to break out of the Windows upgrade spiral?

Inside Track published December 2014

User flexibility without the risk

Don’t stumble into the responsibility void

Inside Track published December 2014

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