Tony Lock, Distinguished Analyst

Call: +44 (0) 7711 719113 Email: tony@freeformdynamics.com


Tony is an IT operations guru. As an ex-IT manager with an insatiable thirst for knowledge, his extensive vendor briefing agenda makes him one of the most well informed analysts in the industry, particularly on the diversity of solutions and approaches available to tackle key operational requirements. If you are a vendor talking about a new offering, be very careful about describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.

To keep everything balanced and grounded, Tony is intimately involved in Freeform Dynamics’ Community Research Programme, through which he stays in close touch with how needs are evolving within the IT and business community around IT service delivery. This includes all aspects of systems infrastructure and management, from desktop, through servers, storage and network, to mainframe, with particular attention paid to alternative delivery models – cloud computing, managed services, IT financing, etc.

From an advisory perspective, Tony’s comprehensive knowledge of the solution and best practice landscape makes him ideal for those who want help in understanding their options rather than having a canned set of recommendations thrust at them. His focus on core principles and his forthright but open-minded views on technology also make Tony one of the most sought after speakers in the industry for keynotes, roundtables, webinars, and so on.

Tony has a strong IT practitioner background, having held IT management positions at companies such as BP and BT, and has also worked on the vendor side of equation at Amdahl. He became an industry analyst in 2000, has been with Freeform Dynamics since 2007, and is currently based in Germany, but also spends significant time in London and other locations around the world.

Notable areas of expertise:

• IT delivery and operations
• Datacentre infrastructure and management
• Information management and protection
• Security, privacy and compliance strategy
• IT related strategy and decision-making
• High impact speaking

Content published by Tony Lock

Page 10 of 48 pages of content from Tony Lock.

Software Defined Networking (SDN) continues to move forwards

Channel focus: The next step

Column/Blog Post published October 2013

The Business Value of Data Protection

Is it time to move from Data Protection to Information Management?

Column/Blog Post published October 2013

The DC you have to the DC you need

Webcast with Tony Lock

Presentation/Webcast delivered October 2013

What’s the fuss about flash?

Webcast with Tony Lock

Presentation/Webcast delivered September 2013

Device Proliferation and Data Fragmentation

Channel focus: Opportunities to help customers save money and lower risk

Column/Blog Post published September 2013

Clouds and the Data Centre weather forecast

Public, Private, Hybrid – Just what’s going on?

Inside Track published August 2013

The Data Fragmentation Challenge

Data everywhere, but few policies to guide where data should and shouldn’t be stored

Column/Blog Post published August 2013

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