Tony Lock, Director of Engagement & Distinguished Analyst

Call: +44 (0) 7711 719113 Email: tony@freeformdynamics.com


Tony is an IT operations guru. As an ex-IT manager with an insatiable thirst for knowledge, his extensive vendor briefing agenda makes him one of the most well informed analysts in the industry, particularly on the diversity of solutions and approaches available to tackle key operational requirements. If you are a vendor talking about a new offering, be very careful about describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.

To keep everything balanced and grounded, Tony is intimately involved in Freeform Dynamics’ Community Research Programme, through which he stays in close touch with how needs are evolving within the IT and business community around IT service delivery. This includes all aspects of systems infrastructure and management, from desktop, through servers, storage and network, to mainframe, with particular attention paid to alternative delivery models – cloud computing, managed services, IT financing, etc.

From an advisory perspective, Tony’s comprehensive knowledge of the solution and best practice landscape makes him ideal for those who want help in understanding their options rather than having a canned set of recommendations thrust at them. His focus on core principles and his forthright but open-minded views on technology also make Tony one of the most sought after speakers in the industry for keynotes, roundtables, webinars, and so on.

Tony has a strong IT practitioner background, having held IT management positions at companies such as BP and BT, and has also worked on the vendor side of equation at Amdahl. He became an industry analyst in 2000, has been with Freeform Dynamics since 2007, and is currently based in Germany, but also spends significant time in London and other locations around the world.

Notable areas of expertise:

• IT delivery and operations
• Datacentre infrastructure and management
• Information management and protection
• Security, privacy and compliance strategy
• IT related strategy and decision-making
• High impact speaking

Content published by Tony Lock

Page 1 of 34

IT pros speak about frustration with AFA vendors

Not everything in the all-flash garden sparkles

Column/Blog Post published March 2017

The Green Data Centre – Myth or Reality

What does it take to get investment in data centre infrastructure?

Column/Blog Post published March 2017

The power management skills gap

Do you have the knowledge to keep energy flowing around your datacentre?

Column/Blog Post published March 2017

Protecting data in your hyper-converged environment

Keep it safe, keep it simple

Inside Track published November 2016

Managed Services in the Data Centre

Great solutions, but new challenges

Column/Blog Post published September 2016

Everyone’s talking about Dedupe

Where does dedupe and data compression make sense?

Inside Track published August 2016

Capacity planning in an age of agile and on-demand IT

Capabilities are still far from ideal

Inside Track published July 2016

2016 - The year of the ‘Butterfly Wings’ effect?

Changing data centres step by step or wing flap by wing flap

Column/Blog Post published April 2016

How a bank optimizes the use of customer information

The value of insight, the importance of trust

Inside Track published March 2016

Cyber Security Ownership and Responsibility

A guide for senior business executives

Inside Track published March 2016

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Featured Content

Freeform Announcements

NEW TEAM MEMBER  
 
A big Freeform Dynamics welcome to Richard Edwards, who has just joined us as Service Director and Distinguished Research Analyst. Richard has over 30 years of IT industry experience and has worked as an analyst for 13 of those years. He will help us boost our coverage of the workforce empowerment and productivity space, and will also steer some of our key service innovation activities.  
 
Please see here, for more on Richard’s background, expertise and interests.