LINSEY BERRY, DATA ANALYST

Email linsey@freeformdynamics.com, phone +44 (0) 1275 866101

Linsey has two primary areas of responsibility within the Freeform team. As a talented data analyst with a good eye for visualisation, she specialises in the preparation and exploration of primary research data to identify correlations and trends, working closely with the industry analysts in the team who provide the necessary domain expertise. This collaborative approach to analysis and interpretation maximises the original insights that stem from community research and other studies.

Linsey’s success in this role is not surprising given her strong background in primary research execution within and beyond the technology sector. Having worked as a team leader in more traditional market research organisations such as the GfK Group, Linsey’s direct experience of both business-to-business and consumer research techniques, including data quality management, is invaluable to Freeform Dynamics.

In addition to her work as a Data Analyst, Linsey also looks after day to day dealings with the editors of Freeform’s media partners, coordinating publication schedules and managing the release and publication process for articles, blogs and other materials. Given the importance of both traditional and social media to Freeform’s communication program, this is a key aspect of Linsey’s responsibilities.

Current areas of focus: Data Analysis, Desk Research, Project Support