Collaboration and Social Media

Collaboration and Social Media

The rise of social media in the consumer space has clearly led to a range of behavioural changes in the general population. When considering this in a business context, we focus in on three specific areas.

The first is how social technology can be used internally as an extension of traditional workforce communication and collaboration facilities to enable better efficiency and effectiveness, particularly within key process areas such as sales and customer service - some people refer to this as 'The Social Enterprise' or 'Enterprise 2.0'.

The second area we are researching in this space is how CRM systems can interoperate with public social networks to improve engagement with customers and prospects (a.k.a. 'Social CRM').

Lastly, we are investigating the area of 'social analytics', i.e. how organisations can capture and exploit public social data for sentiment analysis, tracking market developments, analysing influence, etc.

Latest content (Page 2 of 3)


SaaS based Email and Office Productivity

The role of Web based office productivity tools

Column/Blog Post published February 2012

SaaS based Email and Office Productivity Tools

A critical look at the promise and practicality for SMBs

Report/Paper published January 2012

Enterprise social media revisited

Dale Vile, originally published on CIO

Column/Blog Post published January 2012

Building tech for the flexible worker

Webcast with Andrew Buss

Presentation/Webcast delivered November 2011

The Consumerisation of IT

A question of freedom versus control

Report/Paper published October 2011

Use of social media by analysts and analyst relations professionals

Dale Vile, Open Reasoning

Column/Blog Post published October 2011

End User Productivity Revisited

Getting the most out of supporting technologies

Report/Paper published August 2011

Does Office 365 keep its promises?

Webcast with Dale Vile

Presentation/Webcast delivered June 2011

Lithium helped the penny to drop

Dale Vile, Open Reasoning

Column/Blog Post published October 2010

Collaboration, complexity and compliance

Jon Collins, originally published on The Register

Column/Blog Post published July 2010

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