Collaboration and Social Media

Collaboration and Social Media

The rise of social media in the consumer space has clearly led to a range of behavioural changes in the general population. When considering this in a business context, we focus in on three specific areas.

The first is how social technology can be used internally as an extension of traditional workforce communication and collaboration facilities to enable better efficiency and effectiveness, particularly within key process areas such as sales and customer service - some people refer to this as 'The Social Enterprise' or 'Enterprise 2.0'.

The second area we are researching in this space is how CRM systems can interoperate with public social networks to improve engagement with customers and prospects (a.k.a. 'Social CRM').

Lastly, we are investigating the area of 'social analytics', i.e. how organisations can capture and exploit public social data for sentiment analysis, tracking market developments, analysing influence, etc.

Latest content (Page 1 of 3)

Virgin Media Business and its SMB proposition

Customer empathy and realism from a Telco?

Column/Blog Post published February 2015

Social media and why businesses need to embrace it

A perspective from the next generation

Column/Blog Post published July 2014

Voice recognition in healthcare

Boosting efficiency and enhancing patient interaction

Column/Blog Post published November 2013

Social Business and unknown unknowns

(and) “things we do not know we don’t know”

Column/Blog Post published October 2013

Freedom without Anarchy

Empowering your users while keeping control

Report/Paper published February 2013

Why you need an interactive archive

Webcast with Tony Lock

Presentation/Webcast delivered December 2012

Social collaboration: From a faith-based to business-led approach

Dale Vile, originally published on CIO

Column/Blog Post published October 2012

Working smarter, not harder

Andrew Buss, originally published on Computer Weekly

Column/Blog Post published May 2012

Your office in the cloud – dream or nightmare?

Martha Bennett, originally published on CIO

Column/Blog Post published May 2012

Is Big Data just Big Hype?

Martha Bennett, originally published on Computer Weekly

Column/Blog Post published March 2012

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