Social computing - start small, think big

It doesn’t have to be a dirty word

Published/updated: September 2009

By David Tebbutt

Don’t be afraid of social networking collaboration tools in the office. Your staff will use them at home, if not in the office, whether you like it or not. Here’s how you can make them work for you.

Most people have an opinion about social computing - a term I use to refer to social networking as well as web 2.0 communication tools such as blogging and wikis. ’Dangerous’, ’liberating’ and ’time-wasting’ are three of the most common reactions to using these technologies within businesses.

The problem with such blanket reactions is that they inhibit adoption................

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