AMZN, AAPL, GOOGL, FB, and MSFT

What do we want them to become?


Published/updated: August 2016

By Richard Edwards

With a combined market capitalization of $2.3 trillion, Amazon, Apple, Google, Facebook, and Microsoft hold the†top spots of the "market cap" league table, and dominate many areas of the tech industry to boot. Five years ago, in 2011, only†Apple and Microsoft appeared in the "top 10" list, along with IBM (which today sits at position number 32). If a company’s market capitalization is an indicator of its future prospects, then we must give some consideration as to what we want these companies to become...




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