Life after cloud computing

When the marketing dollars go elsewhere


Published/updated: August 2010

By Dale Vile

Have you ever wondered what we will be left with once the marketing people get bored with the term ‘cloud computing’ and move on? It is, after all, inconceivable that this is the last big thing they will ever promote.

A good starting point for analysing what will be left is to decompose the ‘stars are aligning’ story often used to argue that cloud is now the centre of everything.

For those who don’t know it, this story starts by drawing our attention to some important industry developments.........


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