What we cover

Freeform Dynamics differs from other analyst firms in not defining coverage in terms of specific, typically strictly delineated, technology areas. Instead, we track the technology trends, needs and adoption patterns in relation to 'IT fundamentals', or 'IT imperatives'.

Put simply, these are the technology and services without which most businesses would simply cease to function. Beyond 'keeping the lights on', IT has to ensure that the technology base remains fit for purpose, and to deploy new and emerging technologies where appropriate to support the business efficiently and effectively.

In many cases, the same problem or opportunity can be addressed through a number of different technology approaches. Focusing on the 'IT imperatives' rather than technology categories, we are able to take a more objective approach to supporting the IT decision making process, in particular in the early stages of selecting the type or mix of technology most appropriate to a specific organisation's needs.

This approach has proved to be particularly important when it comes to assessing the role and potential of emerging ideas and technologies. Whatever hot new development we are considering, we always examine its significance in relation to the following:

In addition to the above, we also actively investigate hot industry developments that create inflexion points resulting in significant shifts in the way things are done:

Hot topics currently under investigation

Vendor briefing requests

If you are a vendor or service provider and would like to brief us on your activities and offerings in any of the areas we have listed, you can send a request using the Freeform Dynamics contact details or contact the relevant individual analyst directly based on current areas of focus detailed.