About Freeform Dynamics

Freeform Dynamics is a UK based industry analyst and research organisation that investigates and reports on the business impact of developments in the IT and communications (ITC) markets across Europe and the USA.

Background

Freeform Dynamics was formed in 2005 by an experienced team with the vision of creating an analyst firm optimised for the way in which the Web and information industry was destined to look over the next decade rather than the previous one.

At the time the company was conceived, the internet was already a very interactive place. Blogs and other peer group exchange mechanisms were proliferating and the trend was clearly set to continue. The availability of genuinely high quality information on a free of charge basis was also becoming widespread and IT and Business professionals were increasingly taking input from a broader range of sources.

As part of this, many people were also wising up to the way in which a handful of established research firms had been driving the industry agenda, with categorisation, viewpoints and vocabulary that were often more aligned with their own service offerings, rather than the practical priorities and needs of the mainstream.

The Freeform Approach

Freeform Dynamics was founded on the belief that embracing peer as well as “expert” opinion, with free exchange of knowledge via the public domain, is conducive to more informed and objective technology related decision making. We also believe that the most useful research and analysis uses the business problem or opportunity as the point of reference, rather than arbitrary product categories into which solutions are too often forced to fit.

With these beliefs in mind, our name reflects the unconstrained freeform approach we take to analysing industry dynamics. We refer to accepted categorisation and vocabulary where it enhances communication, but put the emphasis on delivering business orientated jargon free output that is based on real world practicalities.

In line with this, we make extensive use of input from IT and business professionals in the mainstream, with whom we interact through primary research, consulting engagements and active participation in community based activities, both online and in person.

From a commercial perspective, our business model is largely based on encouraging vendors to fund or sponsor independent research that may then be made available free at the point of delivery for the benefit of all, through something we call the Community Research Programme.